Market Intelligence Platform
Three AI agents conduct 30-50 real web searches and deliver AI-research-powered market intelligence in minutes. No cheerleading. Just data.
The Problem
They get encouragement when they need truth. They build for months before discovering the market doesn't exist, competitors already failed, or the unit economics don't work.
The Solution
Litmus deploys three specialized AI agents that conduct real web research, find startups that tried your idea and died, and deliver a brutally honest assessment.
TAM/SAM/SOM, competitors, market trends
Dead startups and why they failed
Verdict, risk score, and pivot recommendations
The Protocol
A rigorous process that delivers institutional-grade market intelligence.
Tell us about your startup idea, target market, and what problem you're solving. The more context, the better our research.
Our Interpreter Agent asks smart follow-up questions to ensure we understand your idea correctly before deploying research agents.
Three specialized agents work in parallel: Scout finds market data and competitors, Cynic hunts for failed startups and risk patterns, Visionary synthesizes findings into actionable insights.
Receive a comprehensive report with viability score, cited evidence, critical risks, and concrete pivot recommendations if needed.
Sample Output
Every Litmus report includes comprehensive market analysis, competitive intelligence, failure pattern research, and actionable recommendations.
TAM/SAM/SOM with cited sources
Funded startups and incumbents
Dead startups and their patterns
Risk score and alternatives
Target: K-12 Students & Parents
Conditional Go. Large market with strong unit economics, but COPPA/FERPA compliance and OpenAI dependency are non-negotiable risks.
Why Litmus
Every claim is backed by real web searches. We cite sources so you can verify.
No AI cheerleading. If your idea has problems, we'll tell you exactly what they are.
We don't just identify problems — we suggest concrete alternatives based on market gaps.
Generic market research misses the nuances that matter. Personas let you teach our AI what you know. Profiles show you what investors see.
You tell the AI where to look and what to check.
We show you how specific VCs would judge your idea.
Your expertise, our research power
The problem: Our AI doesn't know that your fintech app needs state-by-state money transmitter licenses, or that your China market research should include Xiaohongshu, not just Google.
The solution: You add custom instructions. “Check FDA labeling rules” or “Search r/NewTubers for creator sentiment” — and our agents follow.
Real examples:
Save your personas and reuse them across different startup ideas.
Know what VCs will ask before they ask
The problem: Different VCs care about different things. YC wants traction. Sequoia wants massive TAM. a16z wants technical moats. You don't know what gaps to fill.
The solution: Pick an investor profile, and we'll evaluate your idea the way they would — highlighting exactly what you'd need to address before pitching them.
Available profiles:
“Do users love it? What's your traction?”
“Is this a $10B+ market? Can you own it?”
“What's the technical moat? Platform play?”
“Network effects? Marketplace dynamics?”
Be the first to know when Personas & Profiles launches.
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