Litmus - Kill Bad Startup Ideas With Data

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Common Questions

Litmus deploys four specialized AI agents that conduct 30-50 real web searches to validate your startup idea. The Interpreter clarifies your concept, the Scout gathers market data, the Cynic finds failure patterns, and the Visionary synthesizes everything into actionable recommendations.

Every claim in a Litmus report is backed by cited sources you can verify. We don't generate fake data or hallucinate statistics. Our agents search the real web and link to their sources so you can dig deeper.

A complete validation typically takes 10-15 minutes. Our agents work in parallel to gather comprehensive market intelligence, analyze competitors, and identify risks.

Personas are custom research instructions YOU create — like 'check FDA regulations' or 'search Chinese social platforms.' Profiles are pre-built investor lenses WE provide — showing you how specific VCs like YC or Sequoia would evaluate your idea.

Absolutely! Our interactive demo walks you through a complete validation so you can see exactly what you'll get. No signup required to explore.

Market Intelligence for Founders

Built by Benjamin Goh

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