K-12 students and parents in the US, initially targeting middle school math
Students struggle with math concepts but can't afford human tutors ($40-80/hr). Free AI tools like ChatGPT help but lack curriculum alignment, progress tracking, and structured learning paths.
To validate this opportunity, I first need to understand the total addressable market. A single search won't give me confidence - I need to triangulate from multiple angles: direct AI education market reports, broader EdTech data, the traditional tutoring industry, school district budgets (B2B), and consumer spending patterns (B2C).
Found consistent TAM estimates of $15-22B by 2030 across 5 independent sources. AI tutoring is the fastest-growing segment at 31-38% CAGR. B2B opportunity: $35B K-12 software spend. B2C: Parents spend $287/yr average on educational apps.